The Advanced Certification in Digital Marketing program is designed by subject matter experts and evolves continuously with the changes in the industry. It aims to cover the basic to advanced levels of digital marketing, analysis and advertising concepts.
This course is designed for practical learning and therefore all the concepts will be supplemented with hands on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimization, SEO based on instructions in lectures and class discussions. Live experience of creating a website, analyzing responses with analytical software, launching of dummy display ads, optimizing website through SEO, end-to-end handling social media platforms and Online reputation management are some of the deliverables of the programme.
At the end of this course, the participants will understand various channels and activities essential to planning, implementing and managing an effective digital marketing strategy for any business.
1. 6 Adwords Certifications: To become AdWords certified, you will need to clear AdWords Fundamental exam and one or more AdWords exams. HobNob Global’s program will prepare you for clearing all these exams:
2. Facebook Blueprint Certifications
3. Google Analytics Certification
4. Hubspot Inbound Marketing Certification
5. Industry Recognized HobNob Global Certificate